The COVID-19 crisis has shifted the spotlight from expensive offline marketing to frugal online and digital marketing. This transition has necessitated healthcare workers to become more aware of social media and digital marketing approaches. The healthcare services need to be proactive to reach out to the patients requiring their services. It is the most opportune time for the Healthcare professionals to be proactive and increase awareness for their services.
The 2 days (6 Hrs.) online masterclass is designed to give insights to participants (including Doctors, Hospital Managers, Healthcare professionals) into the hidden opportunities for the Healthcare services in the current business environment, understand the benefits of social media and digital marketing, and discuss the challenges which may be encountered in the process. The masterclass will acquaint the participants to an overall view of how to leverage social media and digital marketing for reaching out to the patients requiring their services. The hands-on sessions will build competency in communicating the essential aspects to the patients as well as making these qualities a visible part of the Healthcare Service Provider’s public image. Participants will learn about digital marketing for Healthcare service providers and Healthcare services brand building.
MICA (formerly known as Mudra Institute of Communications, Ahmedabad) is one of the premier institutes of the country, dedicated to creating leadership in strategic communication, management, and marketing. MICA’s unique pedagogy draws from research and experiential learning, and equips organizations and their personnel with new thinking and experiences, tools and techniques, knowledge and skills. MICA’s Centre for Development Management and Communication (CDMC) is a center of excellence that leverages MICA’s expertise in strategic communication and information and communication management to strengthen development programs across sectors.
The Centre meets current and impending demands of social development systems in government, academia, civil society, and corporate sectors by designing innovative solutions and best practices driven by research and grounded in socio-cultural and economic realities. It strives to bridge the gapsin the areas of development management and social impact communication, ultimately contributing to the last mile coverage of development initiatives.
Know more about CDMC-MICA here https://www.mica.ac.in/academic-centres/cdmc